The ad treadmill.
CPCs climb. ROAS shrinks. The moment you pause spend, revenue flatlines. You don't own that traffic. You lease it, at a rent that only goes up.
Senior SEO Consultant · E-Commerce, Local Service & SaaS
Search, engineered for revenue.
Rankings are a means. Revenue is the metric. I align Google, Maps, and AI search into one system that sells, and I run it end to end: strategy, content, code. One expert, full ownership.
Book a free consultation
Write to me instead 30 minutes. No obligation. You leave with clarity either way.
- Top Rated on Upwork
- 100% Job Success
- 60+ five-star reviews
- 90+ projects
- 12+ years
Choose your path
Where should your next customer find you?
This page splits here. Pick the lane that sounds like your business and read only what matters to you. Everything else will still be waiting.
I run an online store 
I run a law firm Something else? Let's talk
Stores and law firms are my deepest niches, not my borders. I also work with SaaS products, content-heavy sites, blogs, and local service businesses across very different industries. If your customers search before they buy, the system applies.
Shopify & WordPress Stores
Organic revenue you own. Not rented from ad platforms.
Every quarter, ads take a bigger bite of your margin. Meanwhile your organic channel sits underbuilt while competitors with worse products outrank your best sellers. That equation can be fixed. Permanently.
Common pain points
The invisible catalog.
Hundreds of products, collections, and pages Google can't properly crawl, understand, or rank. Your best sellers are buried under your own architecture.
The AI blind spot.
Your customers now ask ChatGPT and Gemini what to buy. If AI doesn't know your store, you're losing sales you never even see happening.
The mechanism
The Revenue Search System.
My end-to-end system for stores that already have traction. Technical foundation your theme is hiding from you. Semantic architecture Google actually understands. Content that sells instead of just ranking. Visibility where AI assistants recommend products. Built once. Owned forever. I run all of it, so you run your store.
Curious what that ceiling looks like for your store? Run your own numbers below.
Proof from inside the system
"Jake found crawl and indexing issues two previous agencies missed. Sitemaps cleaned, structured data rebuilt, and our collections finally started ranking. Organic revenue followed. A true specialist who leads instead of waiting for instructions."
Not every project runs through Upwork. These reviews were collected directly from private clients over the years.
Run your store's numbers.
Your traffic, your order value, honest math. Pick one product or collection you believe in and let's see its ceiling, before we ever talk. No email required to play.
Currency
Visibility scenario
Strong assumes 25% capture. Stable top 3 positions for your main keyword.
Today
€100 /mo
Potential
€600 /mo
Left on the table every year
€6,000
This single page could be worth €6,000 more per year. And stores rarely have just one page like it.
Estimates only, not a guarantee. Real outcomes depend on your market, competition, and execution. That execution part is my job.
How this is calculated
The math is simple and open: your current revenue is today's visits times your conversion rate times your average order value. The projection takes the monthly search volume of your main keyword and applies a capture rate per scenario (10%, 25%, or 40% of those searches reaching your page, in line with published click-through studies for top rankings), then runs the same conversion rate and order value over those projected visits. The difference between the two, times twelve, is what the tool calls left on the table. It assumes your conversion rate holds and never projects below your current traffic.
These numbers need a plan.
The projection shows the ceiling. The strategy gets you there. Both start with one free call.
Book the free 30-minute consultationAttorneys & Law Firms
The firm they find first gets the case.
Legal skill doesn't rank. Signals do. Google Maps, near me searches, and mobile results decide which firm gets the call, and right now they're deciding without you in the room.
Common pain points
The case that never called.
Someone near your office just searched for exactly what you do. Three firms appeared in the map pack. Yours wasn't one of them. That case now belongs to a competitor, and you'll never know it existed.
The profile working against you.
An unmanaged Google Business Profile quietly loses rankings to firms with worse lawyers and better SEO. Every week it sits untouched, the gap widens.
The agency hangover.
Legal marketing agencies sold you promises and dashboards. The reports look busy. The phone stays quiet. Dashboards aren't results, and you already know the difference.
The mechanism
The Verdict Method.
My battle-tested formula for law firm local SEO, proven in one of the most competitive legal markets in America. I won't publish how it works. The firms I work with prefer it that way. What I will tell you: it synchronizes your Google Business Profile and your website into one geo-relevancy engine, tuned for every practice area you serve. Maps. Near me. Mobile. The searches that become signed cases.
The method is sealed. The results aren't.
Wondering what the top 3 is worth to your firm? Run your own numbers below.
Proof from inside the system
"Jake restructured our entire site around our practice areas, services, and the locations we actually serve. Google finally understands what we do, and calls from Maps have never been higher. A true professional who leads the process end to end."
Not every project runs through Upwork. These reviews were collected directly from private clients over the years.
Run your firm's numbers.
Your practice area, your market, honest math. The map decides who gets the call, so let's see what the top 3 is worth to your firm. No email required to play.
Scenario
Strong applies 2.5x leads. Consistent top 3 presence across your main practice areas, mobile included.
Added signed cases per month
3.8
Added revenue per year
$360,000
3.8 more signed cases a month, without a single extra ad dollar. That's what geo relevancy does.
Estimates only, not a guarantee. Real outcomes depend on your market, your competition, and your intake. The SEO part is my job.
How this is calculated
The math is open: the tool multiplies your current qualified leads per month by an uplift factor for each scenario (1.8x to 3.5x, based on documented gains firms see when they enter the Google Map Pack top 3 for their practice areas; if you already rank consistently, the factors drop to 1.2x to 1.9x because you're defending, not entering). Added leads times your close rate gives added signed cases per month. Added cases times your average fee, times twelve, gives added revenue per year. It assumes lead quality stays constant and your intake answers every call.
These numbers need a plan.
The projection shows the ceiling. The strategy gets you there. Both start with one free call.
Book the free 30-minute consultationThe method: Diagnose. Architect. Execute. Compound.
- Step 1
Diagnose.
I find exactly where revenue leaks out of your search presence.
- Step 2
Architect.
I design the system that captures it. Tailored, never templated.
- Step 3
Execute.
I do the work myself. Strategy, content, code, and the links that build your authority.
- Step 4
Compound.
Every month builds on the last. Rankings decay. Systems don't.
Book a free consultation
Twelve years of receipts.
Anyone can claim expertise. I'd rather you check mine. Every number below is public on Upwork, built one project and one verified review at a time.
- 100% Job Success
- 90+ projects delivered
- 15,000+ hours of hands-on work
- 60+ five-star client reviews
- Top Rated on Upwork
- 12+ years across SEO, UX, and development
Shopify, WordPress, Webflow, and Framer mastered. But platforms are tools. The system works wherever your customers search.
My clients said it better than I could.
Read all 60+ reviews on Upwork
Everything on this page is checkable, and I prefer it that way.
One expert. Full ownership.
I'm Jake. Zeljko Lazic on paper. Serbian roots, German base, clients across the globe. Twelve years ago I started building websites. Then I learned what separates sites that exist from sites that sell, and I never looked back. Today I run strategy, design, content, code, and authority building as one accountable person. The systems I've built track your products, collections, content, competitors, and gaps every single day, so nothing slips and every move is grounded in data.
Inspired by and closely following Alex Hormozi, Dan Martell, Grant Cardone, Robert Kiyosaki, Russell Brunson, Seth Godin, Gary Vee, Tony Robbins, Dan Kennedy, David Goggins, Mel Robbins, and a few others…
Good to know
- Based in Germany, Berlin time (CET/CEST), working asynchronously with clients worldwide
- English as primary business language, native Serbian, conversational German
Walk away with clarity. Free.
Two ways in. Pick the one that matches your pace.
Fast lane
Ready to talk?
Thirty minutes on a call. Your search presence diagnosed live, leaks identified, a realistic path mapped. If we fit, you'll know. If not, you keep every insight.
Book the free consultation
Books directly into my calendar. Free, no obligation.
Prefer to write first?
Describe your situation in your own words. I read every message myself and reply with a real take, not a template.
Fair questions, straight answers.
What actually happens on the call?
Thirty minutes on video. I pull up your search presence live, show you where revenue is leaking, and map a realistic path to close the gaps. No slides, no pitch deck. You talk, I diagnose.
Is it really free? What's the catch?
Really free. The Calendly link books time directly in my calendar, and showing up is the only commitment. If we're a fit, we'll both know it. If not, you keep every insight from the call. That confidence is the entire sales strategy.
Should I book the call or send the message?
Book if you want answers now. Write if you'd rather describe your situation first and get my take by email before committing thirty minutes. Both land with me directly, not a sales team.
I'm not a store or a law firm. Is this still for me?
Those are my deepest niches, not my borders. I work with SaaS companies, local service businesses, and other industries where search can drive revenue. If your customers search before they buy, the call is worth your thirty minutes.
Who does the actual work if we move forward?
I do. Strategy, content, and code, one accountable person. When a build needs more hands, I bring in trusted senior developers, under my direction and my name on the result. No account managers, no handoffs, no agency layers.
How fast will I see results?
Honest answer: it depends on your starting point, your market, and your competition. What I promise instead of a date is a realistic timeline on the call, milestones you can verify, and reporting tied to revenue rather than vanity metrics.
Simple. Direct. Profitable.